Digitization in the Pharmaceutical Industry
Every industry is looking to make its presence felt in the Digital space. Most businesses are moving towards a Business to Customer (B2C) model. Over the last decade, the pharmaceutical industry has seen a major shift towards the digital or e-business platform. Most pharmaceutical companies have woken up to the reality of reaching out to prospective customers and thus are investing in an e-business model. … Continue reading Digitization in the Pharmaceutical Industry