Digitization in the Pharmaceutical Industry

Every industry is looking to make its presence felt in the Digital space. Most businesses are moving towards a Business to Customer (B2C) model.  Over the last decade, the pharmaceutical industry has seen a major shift towards the digital or e-business platform. Most pharmaceutical companies have woken up to the reality of reaching out to prospective customers and thus are investing in an e-business model. … Continue reading Digitization in the Pharmaceutical Industry


Introduction Gamification is a business strategy, which applies game design techniques to non-game experiences, to motivate people and drive desired behavior. It helps to transform non-game experiences into more fun and engaging activities, by making them more like games. Let’s take the instance of sales-management software. The all-embracing goal is to generate maximum revenue. In order to fulfill the goal, you have to engage in … Continue reading Gamification