Content marketing is gaining popularity and is becoming the most integral strategy for many business enterprises. There is still a lot of scope to improve content marketing and have a concrete plan in terms of building a strategy and implementation. Companies have to devise a well thought of strategy to demarcate the segments and identify the purpose of their strategy. You as a company have … Continue reading Content Marketing
Design for the user, not the device What is User Experience (UX)? What does it mean for your business? User experience is associated with the experience while using a system. In this context, the system could be a website, a web application or desktop software. It generally signifies some form of human- computer interaction (HCI). An enhanced user experience is reached by complying with the needs … Continue reading User Experience Design
We are all in search for something or the other Yet, we are not sure of what exactly we want Do we actually need what we really want? Or, does the allure of want obfuscates the needs When we know the basics of everything And get to the ancient root of this predicament Till that time, it will always be a walk through a labyrinth … Continue reading Known and Unknown
Amitav Chowdhury 