User Experience Design

Design for the user, not the device

What is User Experience (UX)? What does it mean for your business?

User experience is associated with the experience while using a system. In this context, the system could be a website, a web application or desktop software. It generally signifies some form of human- computer interaction (HCI).

An enhanced user experience is reached by complying with the needs of the customers.  The aim should be to provide the customers an experience which is non-fussy, and comfortable. The user’s interaction depends on the layout of the UX and also the coherent interaction with the product.

According to statistics, 68% of users leave a website because of a poorly designed UX.


The key aspects which can enhance user experience while interacting with websites are –

  • Simple Design
  • Employ the ‘Less is more’ idea
  • Emphasize on holistic experience

Feedback from users is the best way to evaluate any site, on the UX aspect. This activity should be implemented before releasing the site. Here are five core areas that should administer the way you design your UX:

5 Core Areas of User Experience Design

  1. Visual Design– This design phase concentrates to amplify the aesthetics of a site and its related materials, which is achieved by strategically by implementing images, colors, fonts, and other elements.
  1. Information Architecture (IA)– Implementing the IA strategies helps, organize, structure and label content effectively.  It helps users to find relevant information and complete the tasks with ease.
  1. Market Research– Market research is the most effective way to learn about the likes and dislikes of the target audience.
  1. Interaction Design–With interaction design we can accomplish the creation of engaging interfaces, based on the reports on user behaviors.
  1. Usability–Usability is the most important and deciding factor in terms of efficiency and the overall satisfaction of the user. Evaluating the given usability helps to learn about a product for optimum utilization and also achieve a given goal.

Following a robust UX methodology will help to reduce development time and also help in-

  • Increased sales
  • Better productivity
  • Customer satisfaction
  • Lowering training costs
  • Thorough maintenance

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