Impact of Social Media

Social Media1

With the advent of Social media, digital platforms and other host of apps for our devices, the world feels connected. The question is, ‘Are we really connected?’ We are constantly updating the status on various social media platforms, waiting for ‘Likes’ and ‘Comments’, just to feel reassured, that our activities have not gone unnoticed from the world. There are times when hours go by without any comments or lines on our status messages and we start feeling paranoid or sense a feeling of a void within us.

Family outing updates, Breakfast Lunch and Supper updates, Visits to restaurants updates, Emotional updates and sometimes updates while bungee jumping or sky-diving, in fact. The idea is to announce every activity to the entire world. How one feels left out and not being considered a friend when one wishes not to either ‘Like’ or ‘Comment’ on them. As friends and acquaintances, it becomes necessary to follow the trend or bear the consequences of being removed from the friends list.

No matter how much we satirize Social Media, it has become an integral part of our lives. The first thing in the morning, even before we make our first cup of coffee, we tend to check the messages on various chatting apps, updates on Social Media and check how many ‘Likes’ you have garnered from the last status update. Without the ‘Smartphone’ life seem to look bland.

How well the world has adapted to articulate so much with just ‘140 characters’. We are smart and always find ways to express ourselves and not even any restriction can stop us from expressing ourselves. Now the concept of Social Media celebrity is widely accepted. With millions of followers, they seem to trend, with any status update they make. Even a ‘Good Morning’ or ‘Good Bye’ update gets thousands of likes and sighs from the followers. They know they are a sensation and very carefully created an image which is liked and accepted by many.

Even business and conglomerates have taken to Social Media to market their ideas and create ‘brand awareness’, knowing the reach of their brand is extended much more by social media, compared to traditional advertising. They can reach to wider demographics, with their offerings and strives to garner wider acceptance, globally.

Social Media has brought the world to a common platform, where people from any country can share their ideas, innovation, creativity and that augurs well for anyone who wants to take their expertise to a wider audience. Now that blogging is so popular, we get to learn so much from each other and there is a healthy exchange of ideas. In fact, Social Media should be used to share more valuable thoughts and ideas which can usher positive changes to our life and thus create a sustainable future. Social Media has made us more accepting and opened our minds to myriads of possibilities, which we were not aware of earlier.

Now that blogging is so popular, we get to learn so much from each other and there is a healthy exchange of ideas. In fact, Social Media should be used to share more valuable thoughts and ideas which can usher positive changes to our life and thus create a sustainable future. Social Media has made us more accepting and opened our minds to myriads of possibilities, which we were not aware of earlier.

The amount of data and content that is being shared through Social Media is enormous. I hope we can explore the useful side of Social Media and engage in meaningful conversation. We can use this to promote our expertise and the craft we are good at. These platforms can take your expertise to a larger audience and use it as a window to showcase your talent, from which lot many can be inspired.

Through blogging, we get to read and learn about so many things which we may not be able to experience in our lifetime. So many talented writers share their inspiring stories and anecdotes through these blogs. Every blog I read is an eye-opener. Social Media can revolutionize, if we use it judiciously and to engage in a meaningful way with talents from all over the world. The idea is to stay connected, and learn from each other.

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