The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products
Nothing can lure the soul away When it has found pure wisdom Savoring the purity of Divine essence There is no ambiguity about the journey Seeking to interact with a pristine soul A soul inspiring to soar across galaxies Eternal union, the Sun shall fade in brightness Two souls will illuminate the celestial realm Journey beyond boundaries to integrate with eternity© Continue reading The Chosen Journey
When the soul regains consciousness To wake up with the sweet calling of cosmic charmer A new world replicating old world glamour Heart beats with Life that embodies immaculate soul Lifeblood continues the ancient resplendent heritage Souls yearned to bloom again in paradise O’Love, you have waited for so long with hope Now the eternal forces have created an abode To fulfill the promised dreams protected … Continue reading Saudade
Life becomes purposeful and there is clarity when you ignore the ubiquitous baloney. ~Amitav Continue reading Life’s Purpose
Amitav Chowdhury 