Branding and Products

The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products


When the soul regains consciousness To wake up with the sweet calling of cosmic charmer A new world replicating old world glamour Heart beats with Life that embodies immaculate soul Lifeblood continues the ancient resplendent heritage Souls yearned to bloom again in paradise O’Love, you have waited for so long with hope Now the eternal forces have created an abode To fulfill the promised dreams protected … Continue reading Saudade