Branding and Products

The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products

Building Brand Value and Trust

A brand becomes a success when it earns the trust of the customers and based on that trust they introduce it to their family and friends. Building this trust and instilling faith in consumers’, requires patience and time. Everyone enterprise wants to be identified as a reputable brand which gives consumers their value for money and which they can make a part of their life. … Continue reading Building Brand Value and Trust