Advertising through the Ages

We are all aware of advertising. It is a form of marketing communication to inform the audience about a product or brand. Advertising is an effort to persuade the audience and win their trust on the particular brand. Advertising uses various mediums, such as- • Print Media (newspapers, magazines) • Television spots • Radio • Outdoor signage and billboards • Social Media (Facebook, Twitter, Instagram, … Continue reading Advertising through the Ages

Amitav ChowdhuryJune 13, 2015June 16, 2015Leave a comment

Brand

Brand Exclusive

Any brand is birthed from an idea. The idea may be an individual’s or collective. This idea is given an identity and thus becomes the core of any business. The brand is the most valuable and identifiable entity of any business. It is shaped with ingenuity and innovativeness, to make it identifiable to markets and prospective customers. A brand has to be projected to the … Continue reading Brand Exclusive

Amitav ChowdhuryJune 7, 2015July 5, 2015Leave a comment