Blogs are not being read seriously and even ignored most of the time, as they are squeezed between mountains of blogs; they consist of procrastinated thoughts, ‘me, myself, and I’, and random thoughts. They fail to offer any new information and elicit any comment(s) to discuss them further. Liking vs. Reading There is a difference between a ‘like’ and the sincere effort to read the … Continue reading The Situations of Blogging-Likes and Dislikes
1. Purpose It is important that you clearly mention the purpose of your blog. A blog without a clearly defined purpose or the one that has too many random topics can make the blog appear unorganised. 2. Reading Reading will help you with new ideas for your blog. It is often while reading that you will come across something interesting to write about in your … Continue reading 6 ways to Blog Effectively
In 2016 I shared Practical Guide to Blog Commenting and the post has generated a lot of responses till now. While commenting on a blog we have a responsibility as a reader, follower, and blogger. Commenting is like starting a conversation, and it can either be a successful one or a failure. Here are a few more points to keep in mind while commenting on blogs- … Continue reading 8 Blog Commenting Mistakes to Avoid
The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products
A brand is a product with a unique idea and value attached to it. Every brand is attached with some attributes to make it identifiable to the customer, by creating a perception on their minds. To project and position a brand in the market and in the customers’ mind, a branding strategy is devised. When the customer comes across your brand, they recall the perception … Continue reading Importance of Branding Strategy
We are all aware of advertising. It is a form of marketing communication to inform the audience about a product or brand. Advertising is an effort to persuade the audience and win their trust on the particular brand. Advertising uses various mediums, such as- • Print Media (newspapers, magazines) • Television spots • Radio • Outdoor signage and billboards • Social Media (Facebook, Twitter, Instagram, … Continue reading Advertising through the Ages
Content marketing is gaining popularity and is becoming the most integral strategy for many business enterprises. There is still a lot of scope to improve content marketing and have a concrete plan in terms of building a strategy and implementation. Companies have to devise a well thought of strategy to demarcate the segments and identify the purpose of their strategy. You as a company have … Continue reading Content Marketing
A brand becomes a success when it earns the trust of the customers and based on that trust they introduce it to their family and friends. Building this trust and instilling faith in consumers’, requires patience and time. Everyone enterprise wants to be identified as a reputable brand which gives consumers their value for money and which they can make a part of their life. … Continue reading Building Brand Value and Trust
No one can deny the importance of quality content. There is an upsurge in the number of brands that are vying for space and the customers’ attention. Every day new brands are being launched, in addition to the well-established ones that have already been in the market for a significant amount of time. With the digital space being the most preferred medium for exhibiting a … Continue reading Brand and Content Marketing Strategy
Any brand is birthed from an idea. The idea may be an individual’s or collective. This idea is given an identity and thus becomes the core of any business. The brand is the most valuable and identifiable entity of any business. It is shaped with ingenuity and innovativeness, to make it identifiable to markets and prospective customers. A brand has to be projected to the … Continue reading Brand Exclusive
Amitav Chowdhury 