The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products
Anything that is a ‘Brand’ will sell and its idea catches the attention of the masses. Same goes for Advice, they have to be branded in order to be made acceptable. ~Amitav Continue reading Advice in Times of Brands
So often, we obsess over carefully crafted personas. With meticulous personal branding and the best in business, image management/consulting agencies, create a larger than life persona. They have the pulse on the likes and dislikes of the present generations and work their way through the vulnerable emotions, of mostly young followers. The contribution of media cannot be slighted, who cover all the events and reports … Continue reading Life and Persona
Any brand is birthed from an idea. The idea may be an individual’s or collective. This idea is given an identity and thus becomes the core of any business. The brand is the most valuable and identifiable entity of any business. It is shaped with ingenuity and innovativeness, to make it identifiable to markets and prospective customers. A brand has to be projected to the … Continue reading Brand Exclusive
Amitav Chowdhury 