Branding and Products

The ‘price-tag’ of a brand manipulates with the brain and creates a greater desire to acquire it, although the product may be mediocre. The price is not commensurate with the quality of the product. Branding is a magic wand which gives an expensive makeover to many such products. ~Amitav Continue reading Branding and Products

Life and Persona

So often, we obsess over carefully crafted personas. With meticulous personal branding and the best in business, image management/consulting agencies, create a larger than life persona. They have the pulse on the likes and dislikes of the present generations and work their way through the vulnerable emotions, of mostly young followers. The contribution of media cannot be slighted, who cover all the events and reports … Continue reading Life and Persona