The Opinionated Truth

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. -Marcus Aurelius When there are immense possibilities much beyond our ability to comprehend the truth of this existence, there are also greater chances of being mislead with false perceptions that have been etched deeply in the psyche of every age of existence. Just when we think that … Continue reading The Opinionated Truth

The Situations of Blogging-Likes and Dislikes

Blogs are not being read seriously and even ignored most of the time, as they are squeezed between mountains of blogs; they consist of procrastinated thoughts, ‘me, myself, and I’, and random thoughts. They fail to offer any new information and elicit any comment(s) to discuss them further. Liking vs. Reading There is a difference between a ‘like’ and the sincere effort to read the … Continue reading The Situations of Blogging-Likes and Dislikes

8 Blog Commenting Mistakes to Avoid

In 2016 I shared Practical Guide to Blog Commenting and the post has generated a lot of responses till now. While commenting on a blog we have a responsibility as a reader, follower, and blogger. Commenting is like starting a conversation, and it can either be a successful one or a failure. Here are a few more points to keep in mind while commenting on blogs- … Continue reading 8 Blog Commenting Mistakes to Avoid

Why Blogs Fail

I find that many blogs are abandoned due to various reasons. Started with much enthusiasm, as blogging is becoming popular, the truth is that almost 54% of bloggers lose interest in taking the blog forward. Let’s face it, blogging is quite challenging! Starting a blog is relatively easier, but to keep the momentum and passion alive to actively network with people is challenging. Some of … Continue reading Why Blogs Fail

The Future of Blogging

The digital world is gravitating towards an unknown future. With so many blogs on various platforms, there is no dearth of content, but there is more pouring in every second. Not only written, but the emergence of vlogs are also becoming popular on YouTube. This is how blogs are transforming, and taking a course of popularity with such innovations. Earlier blogs had readers, now they … Continue reading The Future of Blogging

Success of Content Marketing

The success of Content marketing relies on quality content. It is not just about creating content in bulk to create a repository, and distributing it later, through various platforms and channels. You cannot keep on creating content and ignore the aspect of a value proposition. This is exactly why you should have a proper Content marketing Strategy (see here). Content marketing is not about creating … Continue reading Success of Content Marketing

Content Marketing

Content marketing is gaining popularity and is becoming the most integral strategy for many business enterprises. There is still a lot of scope to improve content marketing and have a concrete plan in terms of building a strategy and implementation. Companies have to devise a well thought of strategy to demarcate the segments and identify the purpose of their strategy. You as a company have … Continue reading Content Marketing